Best Industries to Start and Grow a Business, 2010: Building a Cupcake Empire, Page 2

Best Industries to Start and Grow a Business, 2010: Building a Cupcake Empire, Page 2: "t’s a movement that started in the mid-2000s and hasn't tapered out yet. A former sous-chef of renowned Manhattan restaurant Le Cirque co-opened The Dessert Truck in 2007, revving something of a trend. The Treats Truck, which focuses on simple baked goods, was all the buzz last year, and Limelight Marketplace, the Flatiron District's new luxury shops mall, has an entire wing devoted to bakers. Aside from Ekster's CupcakeStop, it houses Mari's New York, a bite-size brownie shop owned by the former creative director of Balthazar; Wannahavacookie; The Little Candy Cake Co.; and Butterfly Bakeshop."